Alpha Ray Digital
It all begins with the creation of a fresh website. If you’re contemplating constructing or enhancing your current website, here’s what you need to understand:
It's the primary source for all your content and the focal point for capturing leads and conversions generated from your ads, social media, newsletters, and marketing materials.
The most effective sales professionals utilize their website as an interactive presentation tool. During discussions with prospects, you should seamlessly navigate to your website, addressing products, services, processes, and expectations.
When properly designed, it should effectively convey your value proposition, unique selling points, track record, and reasons why clients should choose you. It should engage site visitors and resolve 90% of any doubts or concerns they may have. By the time a prospect reaches out to your organization, the majority of the groundwork should already be completed.
We’ve all heard it before: ‘What comes next?’ Consumers seek clarity on what they’re purchasing and how the product/service will be delivered. Regrettably, many business relationships falter due to communication breakdowns and unmet expectations. So, why not establish expectations upfront?
Our website construction process starts with understanding your needs through an introductory meeting, ideally in person. We delve into your organization’s intricacies to identify the purpose of the design—whether to establish credibility, improve support, or increase sales—while focusing on target audience, objectives, visitor actions, and success metrics.
2. Conceptualizing Design
In the design phase, we start by understanding your preferences and requirements. Through direct questions, we identify appealing websites, preferred colors, and existing design elements’ influence. Our goal is to create a design that combines your aesthetic preferences and functional needs with our expertise.
3. Search Engine Optimization (SEO)
We prioritize visibility alongside aesthetics in website design. Our goal is to create marketing-driven websites that rank high in relevant searches, driving new sales. Utilizing our SEO system, every site we build is meticulously optimized for maximum online presence.
4. The Projects
After finalizing design, we proceed with implementation, starting with a site map. We construct templates after your approval. Unlike relying solely on mockups, our approach involves designing in a real-world sandbox, enabling visualization and feedback. You can observe how your site looks and functions on various devices.
5. Quality Control
Before launching your website, we conduct rigorous quality control tests, checking for issues and ensuring compatibility across all major browsers and devices. We optimize both front and back ends for seamless operation. The launch is only finalized after meticulous review and approval of every quality control measure.
6. Launch
With your website fully constructed and quality assured, it’s time to launch. Grant us the green light, and your site will be visible worldwide. Google Analytics integration provides easy monitoring of traffic, demographics, page views, and sources.
7. Training
We offer thorough training on website usage post-launch, tailored to your needs. Sessions include personalized guidance where we demonstrate how to make updates and implement changes by connecting to our computer.
8. Continuous Assistance
We provide comprehensive website maintenance support, ensuring optimal performance through regular updates, backups, and security checks. Our dedicated team offers prompt assistance for any issues or enhancements, allowing you to focus on core business objectives.
Let’s make it happen! Reach out to us and let’s brainstorm together to create something awesome. Contact us today!